What We Do for
Your Hotel
Experienced hotel sales professionals executing the work your property needs — prospecting, closing, strategizing, and reporting — so your team can focus on operations.
Six Revenue Functions. One Dedicated Team.
Each function targets a revenue lever your hotel is leaving on the table. Together, they form a complete sales operation — experienced professionals who prospect, negotiate, close, and report on every dollar.
Dedicated
Sales Execution
Most hotel staff managing channels and responding to inbound inquiries aren't selling — they're order-taking. We assign a dedicated sales professional with 10+ years of property-level revenue responsibility to prospect accounts, build pipeline, and close new business.
Your dedicated sales leader manages corporate accounts, negotiates group rates, secures premium leisure segments, and executes outreach campaigns your current team can't pursue. They work as an extension of your revenue team — integrated into your systems, reporting to your GM, closing opportunities that would otherwise go to competitors.
This is our core service. Everything else supports the work your sales leader performs daily. Impact: Incremental ADR growth, higher-value segment mix, increased direct bookings, and measurable pipeline velocity.
Dedicated Sales Leaders
Experienced hotel sales professionals, not junior agents or outsourced call centers. Deep understanding of group, corporate, and leisure sales mechanics.
End-to-End Pipeline
Prospecting, needs assessment, proposal development, negotiation, and close. We own the sales process from opportunity identification through contract signature.
Integrated Execution
Your sales leader integrates into your property operations, works within your systems, and reports directly to your revenue leadership.
Revenue
Review
Before your sales team can execute, they need clarity on where the opportunity lives. Our team personally evaluates your competitive position, demand landscape, and distribution economics to identify three immediate growth opportunities — what's working, what your comp set is capturing that you're missing, and which levers deliver the greatest impact.
Five Dimensions We Assess
Property Profile
Room count, segment mix, meeting space, property type, location tier.
Demand Landscape
Search volume, booking trends, seasonal patterns, market growth.
Comp-Set Position
Rate positioning, market share, RevPAR index, competitive dynamics.
Reputation Standing
Guest scores, sentiment patterns, response quality, online positioning.
Distribution Economics
OTA dependency, direct booking ratios, channel economics.
The review reveals where reputation or distribution is creating drag and which KPI levers — occupancy, ADR, RevPAR, direct bookings, group revenue — will be impacted most by addressing each opportunity. Our team interprets the market context and delivers a clear picture of where your property stands.
Why it matters: The review eliminates guesswork so your sales team knows exactly where to focus first.
Comp-Set Strategy &
Rate Positioning
A 2% rate cut made in isolation might make sense — until your comp set holds rates and captures your demand instead. Your sales leader uses STR data, RevPAR index analysis, and segment mix intelligence to make rate decisions grounded in competitive reality, not guesswork.
Your dedicated sales leader uses competitive intelligence to answer the critical questions that drive smarter revenue decisions:
- Where does your rate positioning fall relative to direct and OTA-comp sets?
- Which segments are underpriced or over-occupied relative to comp performance?
- How is your booking pace tracking against seasonal trends in your market?
- What is your RevPAR index trend, and what is driving performance variance?
- Where is distribution leakage occurring, and what segment mix changes could improve profitability?
Quarterly strategy recommendations grounded in competitive data turn pricing and segment decisions from reactive to deliberate. Impact: Improved RevPAR index, optimized segment mix, and smarter rate management.
STR Benchmarking
Your sales leader analyzes competitive market positioning against RevPAR index leaders — understanding where you stand and what's driving variance.
Rate Positioning Analysis
Detailed view of your rate versus direct and OTA comp sets. Your sales leader identifies opportunities to capture lost demand or improve yield.
Segment Mix Strategy
Which segments are driving profitability? Where is volume coming from, and how does your mix compare to comp-set winners?
Reputation as a
Revenue Tool
Guest reviews are a pricing asset, not an operations afterthought. Your sales team leverages reputation data as a negotiation and rate strategy tool — connecting guest feedback directly to competitive positioning and revenue outcomes.
Reputation = Revenue Multiplier
Cornell hospitality research shows a 1% improvement in online reputation score drives ~0.89% ADR growth and ~0.54% occupancy improvement, combining for ~1.42% RevPAR lift.
Guest Behavior Proven
Roughly 75% of travelers are willing to pay more for lodging with better guest reviews (Expedia 2025 Traveler Value Index).
Margin Protection
Strong reviews reduce the need to discount to fill rooms and enable direct bookings at higher rates.
Your sales team monitors reviews across all major platforms, analyzes sentiment patterns, and uses reputation data as competitive intelligence — understanding how your scores compare to the comp set and what guest segments drive them. This gives your sales leader an edge in rate negotiations and corporate account conversations.
Hotels with stronger reviews command higher rates, better occupancy, and stronger RevPAR. We make reputation management systematic and tied to revenue. Impact: Improved conversion, higher rate realization, and pricing power in negotiations.
Direct Booking &
OTA Margin Recovery
OTAs captured over $108 billion in U.S. hotel bookings in 2024, at commissions of 15-25%+ per booking. Your sales team builds direct relationships with corporate accounts, group buyers, and travel planners that reduce OTA dependency and put margin back in your pocket.
Your sales leader maps your distribution economics — true commission rates, OTA dependency by segment, acquisition cost per channel — then builds direct relationships that shift revenue to commission-free channels: corporate direct outreach, group account development, and rate parity management.
The goal is simple: move bookings from channels that cost you 20% to relationships that cost you nothing. Impact: Higher direct booking percentage, margin recovery, and better customer lifetime value.
OTA Commission Reality
$108.5B in U.S. OTA sales (2024). Commission rates of 15-25%+ translate to significant margin leakage. Most hotels don't know their true economic impact.
Channel Mix Analysis
What percent of bookings come from OTA versus direct? What is your booking acquisition cost? Where is the most profitable volume coming from?
Direct Relationship Strategy
Your sales leader builds direct corporate relationships, negotiates group contracts, activates email outreach, and manages rate parity to shift bookings to commission-free channels.
Accountability &
Reporting
You see exactly what your sales team is producing — not activity, but measurable outcomes. Every engagement includes weekly dashboards tracking pipeline, conversion, and revenue impact, plus monthly business reviews with your GM and ownership.
Weekly Dashboards
Clear visibility into sales activity, pipeline progress, booking pace, and KPI performance. Delivered to ownership every week so you always know where things stand.
KPI Focus
RevPAR index, segment mix, booking pace, pipeline value, direct booking percentage, accounts signed, and conversion metrics.
Monthly Business Reviews
Structured conversations with your GM, revenue manager, and ownership analyzing performance trends, pipeline progress, competitive positioning, and strategy adjustments.
Weekly dashboards track the metrics that matter — RevPAR index, segment mix, booking pace, pipeline value, direct booking percentage, and conversion rates. Monthly business reviews with your GM and ownership cover performance progress, competitive shifts, and strategic adjustments.
You own the data. If we're not delivering results, you'll know — and so will we. Impact: Full alignment between sales execution and ownership expectations, and clear visibility into ROI.
No One Selling. Revenue Left on the Table.
- No one prospecting corporate accounts
- Reputation managed in isolation from pricing
- OTA commissions eating your margins unchecked
- No accountability or visibility into sales activity
A Dedicated Sales Team. One Revenue Strategy.
- Your sales leader prospects, negotiates, and closes
- Reputation becomes a pricing and negotiation tool
- Direct relationships replace OTA dependency
- Every metric tracked and reported to ownership
One Sales Team. Six Revenue Functions.
These functions work together because the same sales leader executes all of them. Competitive intelligence sharpens sales execution. Reputation feeds rate strategy. Distribution optimization succeeds because your sales leader is building direct relationships every day.
Intelligence Informs Execution
Market data and competitive intelligence give your sales leader the context to pursue the right accounts at the right rates.
Strategy Aligns Decisions
Pricing, segment mix, and channel strategy are informed by competitive benchmarking and reputation positioning.
Accountability Drives Results
Every function is tracked against clear KPIs and reported to ownership. You know what's working and where to invest next.
Built for Hotel Operators
Hotel operations veterans who understand your constraints, speak your language, and measure success by your KPIs — not ours.
Hospitality-Native Expertise
Revenue management, property sales, group accounts — our team has held the roles we now fill for your hotel.
Your Third-Party Director of Sales
Not a call center. Not a software vendor. A dedicated sales professional aligned to your KPIs and your long-term performance.
People First, Market-Informed
Market data identifies opportunity. Experienced professionals execute, negotiate, and close. Humans selling to humans.
Margin-Focused
Every recommendation we make starts with profitability, not just occupancy. We care about RevPAR and margin, not room count.
Transparent Partnership
No black boxes. No hidden metrics. You see what we're doing, how it's performing, and what it's costing you.
Brand-Agnostic
Whether you operate a Marriott, Hilton, Hyatt, or independent property, our model scales. We understand all major brand operating environments.
Ready to Put a Sales Team on Your Hotel?
Submit your property for a complimentary revenue review. Our team will evaluate your competitive position and identify three immediate opportunities to capture more revenue.
Request a Revenue Review →